Effective Date: July 1, 2026
Last Updated: July 1, 2026
This Privacy Policy describes how Felipe Crook, A Professional Corporation (“we,” “us,” or “our”) collects, uses, and discloses information about you when you visit unlockla.com (the “Site”), contact us, or otherwise interact with our services.
1. Who We Are
Felipe Crook, A Professional Corporation
1401 21st Street, Suite R
Sacramento, CA 95811
Email: [email protected]
Phone: 323-417-8383
Real estate brokerage services are provided through eXp Realty of Greater Los Angeles, Inc. Felipe Crook is a California licensed real estate agent (CA DRE #02047440).
2. Information We Collect
Information You Provide Directly
- Contact information you submit through forms, including name, email address, phone number, and message content
- Property preferences and search criteria you share with us
- Information you provide when scheduling a consultation through Calendly
- Information you provide during voice calls, including calls handled by our AI voice assistant
Information Collected Automatically
- Device and browser information, including IP address, browser type, operating system, and device identifiers
- Usage data, including pages viewed, time on site, referring URLs, and search queries
- Property search behavior on our IDX property search at unlockla.com/search/
- Cookies and similar tracking technologies (see Section 6 below)
Information From Third Parties
- Information from advertising and analytics partners, including Meta Pixel and Google Ads conversion data
- Information from referral sources who introduce you to our services
3. How We Use Your Information
- To respond to your inquiries and provide real estate services
- To schedule and conduct consultations and property showings
- To send you property listings, market updates, and other communications you have requested
- To improve our website, services, and marketing
- To measure the effectiveness of our advertising
- To comply with legal obligations, including those imposed by the California Department of Real Estate and federal Fair Housing laws
- To detect, prevent, and address technical issues or fraudulent activity
4. How We Share Your Information
We do not sell your personal information. We share information with the following categories of service providers and partners, each of whom processes data on our behalf or for legitimate business purposes:
- eXp Realty of Greater Los Angeles, Inc., our broker of record, for the provision of real estate services
- GoHighLevel, our customer relationship management and communications platform
- Google LLC, for analytics (Google Analytics 4), search performance (Google Search Console), and advertising (Google Ads)
- Meta Platforms, Inc., for advertising performance measurement (Meta Pixel)
- Calendly LLC, for appointment scheduling
- iHomefinder, our IDX property search provider
- Cloudflare, Inc., for website security and performance
- Automattic Inc. (WordPress.com) for our website platform
- Government agencies, courts, or other parties when required by law, subpoena, or to protect our legal rights
5. Cross-Context Behavioral Advertising
We use Meta Pixel and Google Ads to measure the effectiveness of our advertising and to show our advertisements to people who have visited our Site. Under the California Privacy Rights Act (CPRA), this activity may be considered “sharing” of personal information for cross-context behavioral advertising purposes, even though we do not sell personal information for money.
You have the right to opt out of this sharing. To exercise this right, see Section 9 below or click the “Do Not Sell or Share My Personal Information” link in our website footer.
We honor Global Privacy Control (GPC) signals sent by your browser as a valid opt-out request.
6. Cookies and Tracking Technologies
Our Site uses cookies and similar technologies for functionality, analytics, and advertising. When you first visit our Site, you will see a cookie consent banner that allows you to accept or decline non-essential cookies. Essential cookies necessary for the Site to function cannot be declined.
Categories of cookies we use:
- Essential cookies, required for site security and core functionality
- Analytics cookies, used by Google Analytics 4 to measure site usage
- Advertising cookies, used by Meta Pixel and Google Ads to measure and serve advertising
7. Call Recording Notice
Some calls to and from our phone number 323-417-8383 are answered by an artificial intelligence voice assistant and may be recorded and transcribed for quality, training, and record-keeping purposes. California is a two-party consent state under California Penal Code Section 632.
At the start of any recorded call, you will receive an audible notice that the call may be recorded. By continuing the call after that notice, you consent to the recording. If you do not wish to be recorded, you may disconnect the call and contact us by email at [email protected].
8. Data Retention
We retain personal information for as long as necessary to provide services, comply with legal obligations (including real estate transaction record retention requirements under California law, which generally require records to be kept for three years), resolve disputes, and enforce our agreements. After these periods, we securely delete or anonymize the information.
9. Your Privacy Rights
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with the following rights:
- The right to know what personal information we collect, use, disclose, and share
- The right to delete personal information we have collected about you, subject to certain exceptions
- The right to correct inaccurate personal information
- The right to opt out of the sharing of your personal information for cross-context behavioral advertising
- The right to limit the use and disclosure of sensitive personal information
- The right to non-discrimination for exercising these rights
To exercise any of these rights, contact us at:
Email: [email protected]
Phone: 323-417-8383
Mail: Felipe Crook, A Professional Corporation, 1401 21st Street, Suite R, Sacramento, CA 95811
We will respond to verifiable consumer requests within 45 days as required by law. You may also designate an authorized agent to make a request on your behalf.
10. Children’s Privacy
Our Site and services are intended for adults aged 18 and older. We do not knowingly collect personal information from children under 18. If you believe we have collected information from a child under 18, please contact us and we will delete it.
11. Third-Party Links
Our Site may contain links to third-party websites, including property listing platforms and social media. We are not responsible for the privacy practices of those sites. Please review their privacy policies before providing any information.
12. Security
We use commercially reasonable physical, technical, and administrative safeguards to protect your information. No method of transmission over the internet or electronic storage is completely secure, however, and we cannot guarantee absolute security.
13. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top. Material changes will be communicated through a notice on our Site. Your continued use of the Site after changes are posted constitutes acceptance of the updated policy.
14. Contact Us
For questions about this Privacy Policy or our privacy practices:
Felipe Crook, A Professional Corporation
1401 21st Street, Suite R
Sacramento, CA 95811
Email: [email protected]
Phone: 323-417-8383